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FRESH FOR LESS

GET MORE LOCAL PRODUCE WITH FRESH FOR LESS.

 

Wholesome Wave Georgia matches SNAP/EBT dollars — dollar for dollar — at participating markets and retailers for locally grown produce. When you spend $10, you get $10 for FREE to spend on healthy fruits and vegetables.

Why Nutrition Incentives?

By offering discount incentives when SNAP shoppers purchase fresh fruit and vegetables, Wholesome Wave Georgia’s Fresh for Less program improves health outcomes, reduces food insecurity, and positively impacts local economies by supporting farmers, markets and local produce retailers. 

Our focus on Nutrition Incentives: 

  • Improves access to healthy food
  • Helps reduce diet related diseases
  • Stretches budgets for those feeling financial strain
  • Increases revenues for local farmers, leading to healthy environments and economies

HOW IT WORKS

Find your local Fresh for Less Partner

Find Partner

Shop for fresh healthy local produce

Complete transaction with your EBT card
During check-out, the Fresh for Less retailer will apply 50% off for all produce.

What is Wholesome Wave Georgia’s Fresh for Less program?

WWG’s Fresh for Less promotes healthy and affordable eating habits by doubling or matching SNAP spending on local fruits, vegetables, and edible plants. That means your SNAP spending goes twice as far! Our 2023 Customer Survey shows that WWG Fresh For Less helped 80% of shoppers increase their daily servings of fresh fruits and vegetables.

This program supports local farmers and contributes to the state’s food economy – more than $6.36 million since 2009. By encouraging shoppers at local farmers markets, the WWG Fresh For Less program makes healthy, nourishing choices affordable for low-income families and brings a new customer base to local farmers.

WWG Fresh for Less is rooted in Wholesome Wave Georgia’s mission to make fresh, healthy, local food affordable for all Georgians. 

AT A GLANCE

U.S. food prices rose by 23.6 percent from 2020 to 2024. In 2024, 1.1 million Georgians didn’t have enough food to eat for two weeks in a row. 

As a response, Wholesome Wave Georgia (WWG) deploys the Fresh for Less program to combat rising food prices & food insecurity, and to support local farmers. 

Our 2023 Customer Survey shows that the WWG Fresh For Less helped 80% of shoppers increase their daily servings of fresh fruits and vegetables. 

Since 2009, the Fresh for Less program has contributed a total economic impact of $6.27 million dollars toward small local food retailer communities.

FAQ For Shoppers

What is SNAP?

SNAP is the Supplemental Nutrition Assistance Program, often referred to as Food Stamps or EBT. SNAP is run by the federal government and is a program that helps ensure that all individuals can access foods essential to health and wellbeing.

SNAP Eligible food items include bread, cereal, fruit, vegetable, meat, eggs, dairy, and seeds and plants that produce food.

Wholesome Wave Georgia also provides SNAP enrollment assistance. If you need assistance enrolling in SNAP, call our Wholesome Wave Georgia SNAP Connection line at (678) 631-7101

What items are eligible for doubling or discounting by the Wholesome Wave Georgia Fresh for Less program?

Fruits and vegetables without additives and edible plants are eligible for Wholesome Wave Georgia Fresh for Less purchases. Many items that are not Wholesome Wave Georgia Fresh for Less eligible, such as meat, eggs, and bread, can still be purchased from vendors with SNAP. However, those items will not be doubled or discounted by the Wholesome Wave Georgia Fresh for Less program.

Who is eligible to participate in this program?

All you need to bring to shop at a Wholesome Wave Georgia Fresh for Less partner site is your SNAP card. Participating farmers markets will match what you charge to your SNAP card with additional tokens to purchase fruits and vegetables. Participating grocery stores and farm stands will automatically apply a 50% discount to all eligible Fresh for Less purchases when you swipe your SNAP card.

Where can I use Wholesome Wave Georgia Fresh for Less?

Wholesome Wave Georgia has over 75 partners across the state, including farmers markets, farm stands, mobile markets, and brick-and-mortar retailers. Looking for a Fresh for Less partner near you? Check out our map!

For New Partners:

Wholesome Wave Georgia’s Fresh for Less program accepts new partner applications year round.
Applications are reviewed in spring. Please check this webpage or follow us on social media for the announcement.

What do I need before applying to become a Fresh for Less Partner?

We encourage all applicants to become SNAP Authorized Retailer through the USDA America’s Direct Marketing Farmers and Farmers’ Markets Program BEFORE applying to become a partner.

For Current Partners:

Partner Portal

Network Gathering and Trainings

Every year, Wholesome Wave Georgia convenes the Fresh for Less network for a full day of training, networking, and problem solving. As the largest gathering of farmers market managers in the state of Georgia, this unique opportunity is the ideal space to share best practices related to Wholesome Wave Georgia Fresh for Less facilitation, SNAP customer engagement, and general farmers market operations.

While our Wholesome Wave Georgia Fresh for Less Network Gathering is exclusively for active facilitators of the program, Wholesome Wave Georgia hosts multiple training opportunities open to those beyond our immediate network – such as farmers who vend at farmers markets in the Fresh for Less network. To learn more about scheduling a partner training, email Abigail or check your Weekly Partner Bulletin.

STAKEHOLDER ADVISORY GROUP

The Wholesome Wave Georgia Fresh for Less Stakeholder Advisory Group is composed of program partners from all backgrounds – farmers market managers, farmers, and brick-and-mortar operators. This advisory group helps guide program priorities and innovations and acts as a liaison between Wholesome Wave Georgia Fresh for Less participants and facilitators and the programs team at Wholesome Wave Georgia.

If you have an idea, question, or concern that you would like to share with the Wholesome Wave Georgia Fresh for Less Stakeholder Advisory Committee, you can reach out here.

FIND A FRESH FOR LESS PARTNER NEAR YOU

Use the map below to find a Fresh For Less partner farm, market, or store near you. You can also view a full list of our partner sites below.

We strongly recommend that you visit the partner market’s website or social media page(s) to get the most up-to-date information before heading out to the market as a first-time guest.

PARTNERS BY REGION

SOUTHWEST

A Better Way Grocers: Albany
Market Produce: Moultrie

SOUTHEAST

Retaaza Mobile Market: Homerville

DO YOU NEED HELP?

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