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WHAT WE DO

WHOLESOME WAVE GEORIGA INNOVATION GRANT

THE 2026 GRANT CYCLE IS NOW CLOSED

OVERVIEW AND PURPOSE

Wholesome Wave Georgia’s (WWG) mission is to facilitate access to and awareness of healthy food choices for all Georgians through local farmers and community partners.

Our vision is to ensure that all Georgians have access to fresh, healthy, locally-grown food choices.

The WWG Innovation Grant is designed to provide support for our network of WWG Fresh For Less partner sites across the state to:

  • Pilot initiatives at their site to increase EBT customer traffic, customer retention, and/or EBT sales generally.

  • Create innovative strategies to promote awareness of Wholesome Wave Georgia and its Fresh For Less program.

  • Foster collaboration with local partners who support similar, under-resourced residents.

  • Provide stipends for market/farm staff responsible for outreach, fundraising, and/or marketing.

Please note that this grant is ONLY available to current WWG Fresh For Less partner sites. To become a WWG Fresh for Less partner, click here.

Allowable projects for consideration include:

  • Event programming geared towards and accessible to SNAP recipients

  • Partner site/community-specific advertising or outreach campaigns

  • Technology and logistics solutions (i.e. online ordering platforms, delivery and transportation options; Note: purchasing new EBT equipment is not permissible due to federal restrictions.)

  • Initiatives that foster a welcoming, accessible, and inclusive experience for SNAP/EBT and WWG’s Fresh for Less shoppers

  • Labor stipends for new or expanded roles whose work activities align with WWG’s innovation objectives (i.e. SNAP ambassadors, market guides, outreach associates)

NOTE: YOU MUST BE AN EXISTING PARTNER TO APPLY

APPLY HERE

CONGRATULATIONS TO OUR 2026 GRANT WINNERS!

Barrow County Farmers Market

The Barrow County Farmer’s Market introduces its SNAP Ambassador Program Pilot Season. 

How our ambassador helps

  • Answer questions about benefits 
  • Navigate SNAP benefits at the market
  • Process SNAP transactions during market hours 

This program makes shopping for fresh, locally grown food easier and more enjoyable for our community. Local farmers earn more from increased sales of local produce. 

For more information, contact manager@barrowcountyfarmersmarket.com.

Church Street Farmers Market

The Church St. Farmers Market empowers kids through fun, interactive learning and expanded outreach efforts.

  1. The POP Club (Power of Produce) – Kids interact directly with farmers, join educational activities, and watch monthly cooking demonstrations. Each child receives a $2 “Club Bucks” incentive to purchase fresh fruits and vegetables from market vendors. Attendance-based prizes include take-home affordable recipe cards featuring seasonal meals.
  2. Title 1 School Partnerships – We are partnering with nearby Title 1 school administrators to share program and SNAP/EBT information with families receiving free or reduced lunch.
  3. Expanding Community Outreach  – Shoppers can stay updated through social media ads and a weekly market preview newsletter featuring fun sign-up incentives. New yard signage will be posted throughout the community during the market season.

For more information, call 770-920-3000. 

Lilburn Farmers Market

Lilburn Farmers Market is expanding community outreach through a targeted mailing distribution network to 25,000 households. The advertisement features information about Wholesome Wave Georgia’s Fresh for Less Program.

  • How to Get Involved – Customers who bring back the coupon will receive a free market tote bag.
  • Digital Outreach – Boosted Facebook ads will increase market attendance after each boosted ad.

For more information, contact lilburnfarmersmarket@gmail.com. 

Oyun Botanical Gardens

Oyun Botanicals is growing SNAP & Wholesome Wave Georgia Fresh For Less participation.

  • Growing Access – A community outreach and engagement initiative to increase participation and awareness through digital marketing, printed educational materials, and a dedicated SNAP Ambassador. 

For more information, contact Oyun Botanicals at 404-781-9724 or email oyunbotanicalgardens@gmail.com.

Rabbit Valley Farmers Market

The Rabbit Valley Farmers Market will launch new SNAP initiatives.

  • Outreach and Awareness – Including more bilingual signage and increased community partnerships with clinics, schools, and food pantries.
  • Market Reimagined – Featuring an EBT concierge booth for assisting shoppers with transitions, multilingual wallet cards, vendor support through “Ask me about EBT” buttons, and seasonal try-it tastings with SNAP-eligible ingredients on quick recipe cards.
  • Rewards for Shopping Local – First-time visitors receive a $10 welcome bonus. Shoppers earn 1 punch per SNAP purchase day. Saving 5 punches earns $10 in bonus tokens. 

For more information, email: rabbitvalleyfarmersmarket@gmail.com or call 423-903-1379.

Retaaza

Retaaza Mobile is launching an 8-week outreach campaign to increase awareness and participation in mobile market programming among SNAP-eligible households in Atlanta, DeKalb County, and surrounding communities.

What to Expect 

  • In-Person Events – Shoppers can attend face-to-face outreach events to ask questions and learn the market schedule. 
  • SMS Alerts – Attendees can sign up for text updates about market locations and Wholesome Wave Georgia’s Fresh for Less program. 
  • Increased Visibility – Higher-visibility banners will be available on market days, and we will distribute informational flyers directly to doorsteps.

For more information, call (404) 939 -0495 or email hi@retaaza.com.

Reynoldstown Farmers Market

The Reynoldstown Market introduces a Dedicated Outreach Assistant focused on connecting  SNAP/EBT customers in the Reynoldstown community with Wholesome Wave Georgia Fresh For Less Program.

How We Are Connecting with the Community

  • Management Partnerships – Working with apartment-building management to best reach SNAP/EBT-eligible residents.
  • Spreading Awareness – Spreading the word through door flyers, posters in common areas, and brief newsletters. Social Media and digital updates will keep the community informed about how to double SNAP at the market.

For more information, contact reynoldstownfm@gmail.com.

Statesboro Main Street Farmers Market

The Statesboro Farmers Market is increasing its outreach to make fresh, local food more accessible than ever. In partnership with public relations students at Georgia Southern University, the market is launching a three-part campaign to boost awareness of EBT/SNAP and Wholesome Wave Georgia’s Fresh For Less matching programs.

  1. Multilingual Support – More clear multilingual signs and token guides at the Saturday market.
  2. Updated Website – New website section featuring step-by-step instructional videos for both in-person shopping and Market2Go online ordering.
  3. Expanding Outreach – We will be reaching out to local civic clubs, agency directors, and community leaders to help spread the word.

For more information, contact the market manager at market2gostatesboro@gmail.com.